I follow an American chook blog and FB - and this is a post as of this morning. You may have to have a thing for chickens to appreciate this, but it really is extraordinarily clever!!
The Chicken Chick at Egg Carton Labels by ADozenGirlz
http://www.youtube.com/watch?v=nLwML2PagbY&feature=youtu.beThe advertising genius behind this commercial HAS to be a chicken-keeper!
Chickens may appear to have bobble heads when they walk, but their heads are actually staying still relative to the movement of their bodies. If chickens' eyeballs worked the way ours do, they wouldn't need the vestibulo-ocular reflex, (aka: tracking, dead reckoning ability). In order to see things clearly while on the move, this rapid communication between their bodies and eyes allows them to keep their heads still while their bodies move. Cool, huh? More on this reflex here:
http://www.ccmr.cornell.edu/education/ask/?quid=472Mercedes-Benz TV: MAGIC BODY CONTROL TV commercial "Chicken"
www.youtube.comAs part of Mercedes-Benz Intelligent Drive MAGIC BODY CONTROL ensures optimum driving comfort. Find out more at
http://www5.mercedes-benz.com