Well I've had my first cup and it reminded me of very weak hot chocolate (made with water and not milk). I'll keep trying some over the next few days as I have a fair amount of the concentrate but I can't see I'll be a big fan. DH made his afternoon smoothie with the granules and really liked it. How many time do you reuse the granules? I must say I'm a bit skeptical about the amazing properties of the granuales after they have been cooked for 15 minutes and then reused.