Actually, I often make cinnamon buns and this would be a great way to do it! (Just thought of it then!) Brush the dough with melted butter, sprinkle with brown sugar and cinnamon, fold and put in the pan. Drizzle white icing over the top while its still warm... mmmm... I think I might go and try that right now!
Oh, another tip. I use a pizza cutter to cut the strips. Its so fast and easy!